Launching soon

The Lead Engine blog

We're drafting our first round of long-form posts — research notes, build logs, and pitches we tested ourselves. First post lands shortly.

Why most lead lists are noise

We pulled 5,000 random Google Maps listings and asked: which ones actually need a service this quarter? The signal-to-noise ratio is brutal — and predictable.

Anatomy of a 9.5 score

A walkthrough of what our scoring engine looks at, how each feature contributes, and why the same business might score differently for SEO vs. Web Design.

The 30 leads/day cap, explained

Why our free tier caps at 30 scrapes — what we learned from agency users about volume vs. signal, and how the limit nudges better targeting.

Building a Chrome extension that respects you

Notes from designing an extension that does its work locally, syncs only what you ask, and doesn't read tabs you didn't open.